• Developed digital strategy, plan and Standard Operating Procedure for social media outreach for cleantech development initiatives in Los Angeles.
• Spearheaded all web technology programs for social media agency The Conversation Group that launched business growth into new sector of UX, Design, and Web and Application Development.
• Led web product development process from research to launch for the New York Stock Exchange, resulting in the creation of a new "Social Wire" product.
• Effectively integrated and managed technical application of live video chat with Michael Phelps for the City of Chicago?s bid for the 2016 Olympics.
• Created user-centric strategy and design communications to create awareness around corporate social responsibility campaign for The Ethos Alliance.
• Collaborated extensively with Best Buy to create multi-author blog site that leveraged company?s innovative social technology and employee programs.
• Initiated and created the first social media program for the company and media partners resulting in an effective monetization strategy, workflow, distribution network, and creative asset production.
• Pioneered the AELTC's Wimbledon Championship?s integrated cross-platform social media programs that drove the delivery of more than a million pre and post roll advertisements, a hundred-plus blog posts and a 77% increase in traffic from organic search year-over-year.
• Worked cross-departmentally with direct marketing, public relations, SEM and affiliate marketing to develop scalable, integrated interactive solutions for The ING NYC Marathon, FIM Motocross and IndyCar Race Control properties.
• Managed community development, communications and moderation of IndyCar?s web product Race Control for 13 races including Indianapolis 500.
• Created new advertising opportunities and a strategy to build communities around international sports destination, RugbyZone.com.
• Launched Social TV, MediaZone?s next-generation platform developed to offer social networking surrounding professional media at CES.
• Developed and executed integrated marketing campaigns for top-tier sports including Wimbledon Championships 2007, NBC Winter Olympic Trial events, FIBA Eurobasket, FIM Motocross, and including television, radio, print, online and viral assets.
• Managed budgets, conversion metrics, reporting, analysis and internal communications for exclusive live video streaming events.
• Launched groundbreaking triple-camera web coverage of the 2006 ING NYC Marathon using rfid-enabled technology.
• Conceptualized reputation index formula to measure sentient of blog posts and mentions. allowing staff to maximize its effectiveness and efficiency.
• Directed creative and copy writing efforts for corporate press kit, case studies, promotional collateral, weekly e-newsletters, and online banner ads.
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